RXGO
2020 - 2022A significant challenge for many people is the high cost of prescription drugs.
I was hired as a freelance designer to tackle this problem, tasked with creating a lightweight mobile app that helps Americans save money on their medications. My goal was to break it down into a simple, fast, and helpful mobile app.
This project was focusing on three core actions: searching for the best price, finding coupons, and easily accessing saved deals.
The solution was a clean and focused app design that put search and savings front and center. I focused heavily on simplifying each user flow to help people go from search to savings in a matter of seconds.
The result has been a product that has helped millions of Americans save over $50 million on prescriptions. The design's simplicity and real-world value have been consistently validated by positive reviews on the App Store.
As a designer coming from outside the U.S. healthcare system, this project was a valuable learning experience. I had to rely on stakeholder expertise and extensive competitor analysis to truly understand the space and its unique challenges.
The most significant lesson I took away was to simplify, simplify, simplify—removing friction from key flows was the single most important factor in the project's success.
